1. INTRODUCTION AND MISSION STATEMENT
Marriage Minded Matches (MMM), owned by Initium Ilex LLC (hereinafter "the Company,""we," "us," or "our"), is a mobile application platform dedicated to individuals seeking serious,
long-term relationships and marriage. Unlike casual dating applications, our mission is to provide a serious alternative that focuses on high-intent matchmaking. To achieve this goal, we must collect and process specific types of personal and sensitive data to facilitate meaningful connections. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of your information in compliance with United States data protection and consumer protection standards.
2. JURISDICTION AND APPLICABILITY
The App is currently intended for use exclusively by residents of the United States of America. We adhere to U.S. privacy frameworks regarding data retention, security, and user deletion rights. While we utilize international professional services for the technical development and maintenance of the App all data management is governed by the laws and regulations of the United States and the State of California.
3. CATEGORIES OF DATA WE COLLECT
To find you a suitable marriage partner, we collect comprehensive information directly from you and through your interactions with the App.
● Account Identifiers, Name, DOB, email, Phone, Account creation, login, fraud prevention in app and premium purchases.
● Profile & Matchmaking, Photos, hobbies, interests, sensitive info, Match recommendations, profile display.
● Communications, Messages, metadata, Facilitate interactions, moderation, safety.
● Device & Usage Data, IP, device type and information, OS, logs, Security, performance monitoring.
● Cookies & Tracking, Session cookies, analytics pixels, Login, usage tracking, service improvement.
● Marketing Preferences, Email/push opt-ins, Promotions, newsletters,
● Third-Party Data, Social logins, analytics providers,
● Account creation, and app maintenance.
3.1 Identifiers and Account Data. When you create an account, we collect:
● Mobile Phone Number: Used for account creation, authentication, and security. We collect your phone number to send you SMS notifications regarding your account, matches, and updates. You can opt out at any time by replying to STOP or turn of notification on the app.
● Email Address: Used for account recovery, notifications, and customer support.
● Full Name and Date of Birth: To verify eligibility (must be 18 or older) and provide accurate profile information.
3.2 Profile and Matchmaking Information. To facilitate serious matchmaking, we collect:
● User-Uploaded Photos: Used to populate your public profile.
● Biographical Data: Interests, hobbies, and personal descriptions.
● Marriage Preferences: Specific criteria regarding what you are looking for in a long-term partner.
● This includes information about your sexual orientation and other deeply personal preferences required to refine matching algorithms.
3.3 Communications Data. We collect and store the content of messages you exchange with other users through the App's messaging features. We review App messages to improve our services while protecting user privacy. We also monitor accounts and messages for violations of our Terms and Conditions.
● Geolocation Data: We collect location information (via GPS or IP address) to suggest matches within your geographic area.
● Device Identifiers: IP addresses, device types, and operating system versions (iOS/Android).
● Cookies and Tracking: We use cookies and similar technologies to remember your login state and analyze App usage patterns.
4. PURPOSE OF DATA PROCESSING
We process your data for the following specific purposes:
1. Matchmaking & Recommendations
2. Account Security & Fraud Prevention
3. Service Operation & Improvement
4. Payment Processing (via Apple/Google; no card data stored)
5. Communications & Support
6. Marketing & Promotions (opt-in only)
7. Analytics & Research
8. Automated Decision-Making (human oversight included)
● Matchmaking: The primary purpose of the App is to use your personal and sensitive data to connect you with compatible individuals for serious relationships.
● Service Maintenance: Ensuring the App can accommodate millions of subscribers without crashing, which requires continuous performance monitoring and technical scalability.
● Security and Verification: Using mobile numbers to prevent fraudulent accounts and maintain a safe environment.
● Payment Processing: Facilitating transactions through Google and Apple for premium features and subscriptions.
● 5. Communications & Support
We use your information to communicate with you, respond to inquiries, provide customer support, send service-related updates, and address technical or account-related issues.
● 6. Marketing & Promotions (Opt-In Only)
With your consent, we may send promotional messages, special offers, newsletters, or updates about new features and services. You can opt out of marketing communications at any time.
● 7. Analytics & Research
We analyze user activity and platform usage to improve our services, enhance user experience, identify trends, and support research and development efforts.
● 8. Automated Decision-Making (Human Oversight Included)
We may use automated systems to detect spam, fraud, inappropriate content, or other policy violations. Important decisions that could significantly affect users are subject to human review and oversight.
Information Disclosure
Information you choose to display on your profile is visible to all users of the App. Share only information you are comfortable making public.
5. Third-party integrations and transfers
We may share the information you provide with carefully selected third-party service providers for operational and service purposes. While we screen and monitor these third parties, they may also process, store, or use the information independently or share it with other service providers as permitted by law or their own policies.
5.1 Payment Processors. Financial transactions for subscriptions are handled exclusively by Apple (App Store) and Google (Play Store). We do not store your credit card or banking details on our servers; these are managed by the respective third-party platforms.
5.2 Technical Infrastructure. We share technical data with service providers who assist in cloud hosting and analytics to maintain App stability.
5.3 We may also disclose information when required by law, regulation, or legal process, including to government authorities
5.4 Developer Access. Technical maintenance and scalability engineering are provided by a professional developer based in India. While this individual may have access to the App's
backend for maintenance and bug fixes, they are under strict confidentiality obligations and do not own the data, which remains the sole property of Initium Ilex LLC.
6. DATA RETENTION AND DELETION RIGHTS
6.1 Retention Standards. We follow industry-standard practices and U.S. laws regarding data retention. We retain user data only as long as necessary to provide services, meet contractual obligations, resolve disputes, and comply with legal requirements. Biometric data may be retained for up to 3 years, while account information may be kept for up to 3 years after inactivity, loss of communication, or account deletion. Certain personal data may be retained for tax and accounting purposes for up to 10 years, after which it will be anonymized.
Even after deletion or removal from your profile, information may still exist in copies shared, stored, or retained by others, and we cannot control or be responsible for such external retention.
6.2 Your Right to Delete. Users have the absolute right to delete their accounts and all associated personal data at any time. Upon receiving a deletion request:
● Your profile will be immediately removed from public view.
● Your personal data will be purged from our active databases in accordance with U.S. privacy frameworks.
7. CALIFORNIA PRIVACY DISCLOSURES (CCPA/CPRA)
As a California-based company, we provide the following rights to California residents:
● Right to Know: You may request a disclosure of the categories and specific pieces of personal data we have collected about you.
● Right to Delete: You may request that we delete personal information collected from you.
● Right to Opt-Out of Sale: Initium Ilex LLC does not sell your personal data to third parties for monetary consideration.
● Right to withdraw consent: Right to withdraw consent for certain types of data processing where applicable.
● Right to Limit Use of Sensitive Personal Information: You have the right to limit the use of sensitive data (like sexual orientation) to only what is necessary to provide the matchmaking service.
● Right to non-discrimination.
8. SECURITY MEASURES AND SCALABILITY
The Company has invested significantly to ensure the App is built to handle millions of concurrent users. Our security infrastructure includes:
● Encryption of sensitive data in transit.
● Incident and complaint procedures.
● Secure server environments to protect against unauthorized access.
● Continuous monitoring by professional developers to ensure stability and error-free operation.
While we implement reasonable technical and organizational measures to protect your data, we cannot guarantee that unauthorized access, hacking, data breaches, or other security incidents will never occur.
By using the App, you acknowledge that you do so at your own risk and that we are not liable for any unauthorized access, data loss, or damages resulting from security breaches or unauthorized transactions.
9. CHILDREN’S PRIVACY
MMM is strictly for adults seeking marriage. We do not knowingly collect information from individuals under 18 years of age. If we discover that a minor has created an account, we will take immediate steps to terminate the account and delete all associated data.
10. CHANGES TO THIS PRIVACY POLICY
The Company reserves the right to update this Policy as the App evolves and new features are added. Any changes will be posted within the App. Your continued use of the App after an update is posted constitutes your acceptance of the new terms. We encourage you to review this Policy periodically.
This Privacy Policy applies to all personal data collected from users through our website, mobile application, and any other related digital platforms, services, or communication channels (including email, support systems, and in-app interactions). It covers information gathered directly from users as well as data collected automatically through the use of our services.
11. CONTACT INFORMATION
For any questions, concerns, or requests to exercise your privacy rights, please contact:
Initium Ilex LLC (DBA MMM) Attn: Privacy Officer 1812 W burbank boulevard # 725 Burbank CA 91506
Email:info@marriagemindedmatches.com